The mission is to rebrand NASA, creating an exciting new identity that will speak to the agencies future rather than its past. Launch the brand through a promotional campaign aimed at 5-10 year olds in the hope of inspiring a generation.
Concept. 'Our Space' opens up the universe to everyone, inviting people to share out-of-this-world explorations and discoveries.
The logo development tells the story of space exploration. The circle represents the universe... and we have taken a chunk of it through our ventures. The chunk that is ours is still small, showing we still have much more pieces of the great beyond to explore.
Examples of the logo being used
Campaign materials aimed at school children aged 5-10 years
Booklet of illustrated achievements
'Our Space' app
'Our Space' is a way of thinking. It captures the Galaxy, the planets, the Moons and Stars and puts them in the hands of young dreamers. It shows them that one day, through their hard work, ambition, education and training, their hands and minds can create the path to these places that were once only dreamed of.
